TikTok Live Selling Script: 90-Minute Run-of-Show for 10.10

Your first live is scary for one reason: you have no idea what you’ll say at minute 17.

Minute one is easy. Then your mind goes blank, three people are watching, and you’re repeating the same price for the fifth time. Nearly every seller we’ve coached has lived through exactly this on their first live, usually because they went in without a script.

With 10.10 close, here’s a 90-minute TikTok Live selling script you can print, tape next to your phone and follow line by line.

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Quick Summary

• Live viewers come and go, so repeat the offer in 10–15 minute loops.
• Bring three products at most: a hero, a companion and a bundle.
• Gear is a phone, a stand and some light. Under Rp 300,000, or Rp 0 with what you already own.
• Keep urgency honest: real promo stock and real deadlines. Fake stock gets spotted, and the bad reviews stay.
• Prepare a line bank for opening, urgency, objections and closing. Examples are below.

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Three to One Days Before: Check Your Account and Showcase

A script is useless if viewers can’t tap to buy, so don’t leave this for the day itself.

Check your account. You need to be 18+ and have a TikTok Shop seller account with approved products, so the “yellow basket” (products viewers can buy on the spot) shows up during your live.¹²

Make sure the LIVE option and shopping bag appear. In the TikTok app, open the create screen, swipe to LIVE and look for the shopping bag icon. If it’s missing, check the Help Center now.

Set up the promo price before you go live. The run-of-show opens the 10.10 price at minute 60. In Seller Center, pick a promotion you can schedule (a flash deal, say) and set it to start 60 minutes after your live begins.² If you can’t schedule it, run the promo price for the whole live and change the promise to “the 10.10 price is on for this whole live”.

Make sure your stock is ready to ship. 10.10 orders that ship three days late earn bad reviews, and your next live’s viewers will see them.

Do a 5-minute test live the day before. Watch from your second phone to check light, sound and whether products pin (stick to the screen) properly.

60 Minutes Before: Table, Light, Product List

Add products to your LIVE list. On the LIVE setup screen, tap the shopping bag, select your products and put them in run-of-show order.

Budget gear list:

Item	Rough cost	Notes
Main phone for streaming	Rp 0 (your own)	Wipe the lens
Phone stand / mini tripod	Rp 30,000–80,000	A stack of books works too
Lighting	Rp 0–150,000	Day: face a window. Night: small ring light
Second phone (optional)	Rp 0	An old phone on another account
Printed run-of-show	Rp 2,000	Tape it beside the phone

Set up your table. Line products up in running order, with one opened for the demo, and keep water within reach.

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The 90-Minute TikTok Live Selling Script, Minute by Minute

A 90-minute TikTok Live sale works best as repeating 10–15 minute loops. The run-of-show below uses three example products: Product A (your hero, the bestseller), Product B (the companion) and the Bundle (A + B at a special 10.10 price).

New viewers arrive every 10–15 minutes knowing nothing, so you “reset” on a schedule. Every reset uses the same line (it’s in the line bank below); only the length changes. Skip them and by minute 40 your comments fill up with ‘how much is this?’.

Minutes	Segment	What to say / do	Product shown
0–3	Warm-up	Greet every name that joins. No selling yet. Briefly say who you are and what you make	All products on the table
3–8	The promise	Tell people what’s coming: “Three products today, and the 10.10 price opens at [time].” (Your own cue: that’s minute 60) Ask for taps and follows	Hold up Product A briefly
8–20	Product A demo	Show it close up, use or taste it on camera, mention ingredients and size. Pin it	Product A
20–25	Reset (5 min)	Say the reset line, then read and answer 2–3 comments	Product A stays pinned
25–37	Product B demo	Explain why B pairs with A. Answer questions	Product B, pin B
37–42	Engagement + Reset (30 sec)	Open with the reset line. Then one easy question: “Type 1 if you like it spicy, 2 if you like it sweet.” Call out names	No new pin
42–55	Bundle	Do the math on camera: single prices added up vs bundle price. Show each item	Bundle, pin it
55–60	Reset (5 min) + heads-up	The reset line, then repeat the offer for newcomers. “Five minutes until the 10.10 price opens, and I’ve got this many”	Bundle
60–72	10.10 price	Open the promo price. State the real promo stock and update it every few minutes. Minute 66: Reset (30 sec)	Bundle, then Product A
72–82	Objections + Reset (30 sec)	Open with the reset line plus promo stock left. Then answer skipped questions: shipping, authenticity, fit. Show past buyers’ reviews	Whatever was asked about
82–87	Last call	Recap products and prices. State real remaining stock. Pin the bestseller	Bestseller
87–90	Sign-off	Thank buyers by name. Announce your next live, ask for a follow and a LIVE reminder	All products

Don’t open the promo early while the room is tiny. If it’s still quiet at minute 60, run it anyway; your first buyer may only show up at minute 70.

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The TikTok Live Selling Script Line Bank: Copy, Then Make It Yours

Rewrite these in your own voice (memorised lines make viewers suspicious), in whatever mix of Bahasa and English you normally speak.

Opening lines (minutes 0–8)

"Hi Kak [name], thanks for stopping by. I'm [name], and I make this [product] myself at home."

"If you've just joined, get comfy. I've brought three products today, and at 8 pm there's a 10.10 price. Stick around."

"[Name], where are you watching from? Drop your city in the comments."

"Quick confession: this is my first live. If anything's unclear, just ask. I'll answer everything."

Swap “8 pm” for your start time plus 60 minutes, e.g. start at 7 pm, promo at 8 pm. (Kak is the friendly “sis/bro” Indonesian sellers use for every viewer.)

Admitting it’s your first live feels awkward. Viewers tend to be more patient with a seller who’s upfront about it.

The reset line (use it in every “Reset” row)

"If you've just joined, I'm [name], and I make [product] myself. Three products today, and the 10.10 price opens at [time]. Tap the yellow basket to see them all."

Once the promo is open, swap the last sentence for “the 10.10 price is on now, [number] bundles left.”

Honest urgency lines (minutes 55–87)

"I've only set aside 20 bundles at the 10.10 price, because that's all I had ingredients for. 14 left now."

"This price is only for this live. Tomorrow it goes back to the normal price, Rp [price]."

"If it's already in your basket, finish paying now so you don't miss out on a bundle."

"I'll update the remaining stock again in 5 minutes."

Every number you say has to be true. Indonesia’s Consumer Protection Law requires correct information about what you sell and bans misleading statements about prices or discounts.³ More on this in our post on the scarcity effect without the tricks.

Objection-handling lines (minutes 72–82)

Viewer objection	A reply you can use
”It’s expensive"	"Yes, it costs more than [mass-produced product]. The difference is [real reason: made weekly with no preservatives / ingredient X], so I can’t go that cheap. Try a single one first if you like."
"How much is shipping?"	"Check the basket, shipping shows automatically for your address. Any TikTok Shop free-shipping voucher usually appears at checkout."
"Is this legit? I’m scared of getting scammed"	"Totally fair. Here are reviews from past buyers [show the screen], and if you check out through the yellow basket, TikTok Shop holds your payment until your order arrives."
"Is it okay for kids?"	"This one is spicy, so I wouldn’t give it to little kids. The original flavour is the safer pick."
"Maybe later"	"No problem. Hit follow so you get a notification when I go live for the restock. The 10.10 price does end with this live, though.”

The kids answer is honest on purpose: once you’ve said “not this one”, viewers believe you more when you say “this one’s right for you”.

Check the payment line against Seller Center’s current settlement rules before you use it.² And during the live, keep every call to action on TikTok. TikTok Shop policy prohibits directing buyers to transact off the platform, and reading out a WhatsApp number on a live counts.⁴

Closing lines (minutes 82–90)

"Thank you Kak [name], [name] and [name] for checking out. Orders ship tomorrow morning."

"If you haven't grabbed one yet, there are [number] promo bundles left, and they're open until I end the live."

"Next live is [day] at [time]. Follow now so you get the notification."

"Any questions after the live, message me through the shop chat. I reply personally."

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Worked Example: Dapur Nara, Homemade Sambal from Depok

Say Nara (not her real name) sells bottled sambal from her home kitchen in Depok, as a side hustle next to her office job.

What she brings to her 10.10 live:

Product	Normal price	10.10 live price	Promo stock
Product A: Sambal Bawang 200 g	Rp 35,000	Rp 32,000	30 bottles
Product B: Sambal Cumi 200 g	Rp 45,000	Rp 42,000	20 bottles
Bundle: 2 Bawang + 1 Cumi	Rp 115,000	Rp 99,000	20 bundles

Single-item live prices also start at minute 60.

Gear: a mini tripod for Rp 45,000 and a small ring light for Rp 85,000, Rp 130,000 in total. Her second phone is her husband’s old one.

Before settling on Rp 99,000, Nara works out her cost per bundle. These are example assumptions, so swap in your own:

Cost per Sambal Bawang     Rp 14,000 x 2 = Rp 28,000
Cost per Sambal Cumi                       Rp 20,000
Packaging + sticker per parcel             Rp  5,000
Total cost per bundle                      Rp 53,000

Estimated platform fees per order          Rp 10,000  (check the real fee in Seller Center)

Margin at the live price:     99,000 - 53,000 - 10,000 = Rp 36,000
Margin at the normal price:  115,000 - 53,000 - 10,000 = Rp 52,000

Margin on one Sambal Bawang at the live price:
                        32,000 - 14,000 - 5,000 - 10,000 = Rp  3,000

Rp 3,000 a bottle is barely worth packing. That’s why the bundle is the minute-60 offer and singles get only a small discount.

Platform fees vary by category and change, so don’t plug in that Rp 10,000 as-is. How to find a safe discount ceiling is in our flash-sale break-even guide. If your numbers show a loss, cut the discount.

The bundle saves buyers Rp 16,000 against normal single prices, or Rp 7,000 against three singles at the live price. On camera, Nara names the comparison plainly: “Rp 16,000 less than the normal price.” Building offers like this without slashing prices is covered in our guide to designing an irresistible offer.

For Nara, minutes 8–20 mean opening a bottle of Sambal Bawang on camera, spooning it over warm rice and showing that the shallots are fried twice. Skip claims like “best sambal in Indonesia”: TikTok Shop’s content policy prohibits exaggerated or unsubstantiated claims.⁴

If her first live only draws a few dozen people, that’s normal for a new account. Afterwards she notes three things: bundles sold, the most-asked question, and the minute the comments peaked.

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When This Script Won’t Work

• If you read the script word for word. Glance at the paper at each segment, then talk naturally.
• If this is your only live. Two or three lives a week at a fixed time beat one big live on a special date.

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After the Live: Don’t Let Viewers Disappear

The viewer who said “maybe later” at minute 80 can still buy next week, as long as they can find you again. For TikTok buyers, every way to do that lives inside TikTok:

• The follow button during the live.
• A LIVE reminder or LIVE Event for your next session, so followers get notified.
• Shop chat for leftover questions and shipping confirmations.
• A handwritten thank-you card in the parcel, just “Thanks for shopping with Dapur Nara”, with no contact details or links.

Don’t put your WhatsApp number, a QR code or a link in a TikTok Shop parcel; that counts as steering buyers off the platform. Packaging rules change, so check the latest policy in Seller Center before you print cards. Keep WhatsApp for customers who contacted you outside TikTok first, say through Instagram or Google. For them, see our guide to using WhatsApp Business as a CRM. The bigger picture is in our pillar on broadcast and short-form marketing.

Ask your first buyers for reviews to show in the next objections segment (why social proof matters).

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If You’d Like Someone in Your Corner

Everything in this post you can do yourself with your phone. After a few lives, viewers start looking you up outside TikTok. That’s where Eranya Digital can help: we set up a simple, tidy web page, a WhatsApp Business setup for buyers who find you outside TikTok, and a Google profile that makes you look credible. You don’t need to understand the technical side.

Book a free 30-minute chat with our team →

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References

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Footnotes

1. TikTok Support. TikTok LIVE (Help Center). support.tiktok.com. Official articles on TikTok LIVE, including the minimum age and account requirements. ↩

2. Tokopedia & TikTok Shop Academy (Indonesia). seller-id.tokopedia.com/university. The official seller help hub (in Indonesian). Menus and article titles change often, so use the search box: search “LIVE” for adding products to a live, “promosi” or “flash deal” for scheduling a promo price, and “pencairan dana” for when order payments are released to sellers. ↩ ↩² ↩³

3. Republic of Indonesia. Law No. 8 of 1999 on Consumer Protection, Articles 7, 9 and 10. peraturan.bpk.go.id. Sellers’ obligation to provide correct, clear and honest information, the ban on offering goods in a misleading way, and the ban on false or misleading statements about prices and discounts. ↩

4. Tokopedia & TikTok Shop Academy (Indonesia). seller-id.tokopedia.com/university. For the rules cited here, search “pengalihan transaksi” or “di luar platform” (the ban on directing buyers to transact outside TikTok Shop) and “kebijakan konten LIVE” (the ban on exaggerated or unsubstantiated claims). These policies are updated regularly, so read the current version in your own Seller Center. ↩ ↩²