Art & Music School GBP Checklist

Use this checklist to audit your Google Business Profile. Print or save as PDF. Check off each item as complete.

GBP Profile Setup

• Profile claimed and verified by Google
• Primary category: Music School, Art School, or Dance School (most specific match)
• Secondary categories added: Music Instructor, Art Studio, Children's Educational Institution (as applicable)
• Business description at 750 characters — primary keyword and age range in first sentences
• Each instrument/art form listed as a separate service with age range in description
• Group vs. private class options listed separately as services
• Accurate opening hours including day of classes
• Website URL linked and live
• WhatsApp / messaging enabled

Photos

• Cover photo: students in class (with parental consent for minors)
• Logo uploaded in square format
• Teaching space photos: clean, bright, welcoming environment
• Recital or performance photos (aspirational — shows outcomes)
• Individual teacher/instructor photos with credentials
• Awards, trophies, certificates displayed
• Parental consent forms in place for all photos of minors

Reviews

• 10+ Google reviews with 4.0+ average rating
• Most recent review within last 30 days
• All reviews responded to within 24 hours
• Review requests sent after recitals, grade exams, and end of term
• WhatsApp template prepared for parent and adult student review requests

Citations & NAP

• Canonical NAP defined and identical across all platforms
• Listed on: Google Maps, Apple Maps, Bing Places, Facebook
• Website contact page NAP matches GBP exactly
• Google Map embedded on website
• No duplicate GBP listings exist

Website Signals

• Local page with "kursus [instrument/art] [kota]" keywords in title and H1
• EducationalOrganization schema markup implemented
• Mobile page speed 90+
• Enrollment/contact CTA prominent on mobile

Ongoing Activity

• GBP post published in last 7 days (upcoming class, recital, student spotlight)
• GBP insights reviewed each term
• Review requests systematised for all key milestone moments
• NAP audit quarterly