Hotel & Guest House GBP Checklist

Use this checklist to audit your Google Business Profile. Print or save as PDF. Check off each item as complete.

GBP Profile Setup

• Profile claimed and verified by Google
• Primary category: Hotel or Guest House (not Lodging or Accommodation)
• Secondary categories: Resort, Boutique Hotel, Bed & Breakfast (as applicable)
• Business description at 750 characters — location, key amenities, differentiator
• All amenity attributes activated: WiFi, Parking, Pool, Gym, Restaurant, Breakfast, Airport Shuttle, Pet-friendly, Accessibility
• Check-in / Check-out times set
• Accurate opening hours / 24-hour front desk noted
• Website URL linked and live (direct booking link preferred)
• Q&A section answered proactively: breakfast, parking, pool, check-in time

Photos

• Every room type: 2–3 photos each (full layout, bed, bathroom)
• Pool, lobby, restaurant, lounge photos
• Exterior day and night shots
• View-from-room photos where notable
• Breakfast/food photos (if breakfast served)
• Professional photography session completed for all room types

Reviews

• 25+ Google reviews with 4.0+ average rating
• Most recent review within last 30 days
• All reviews responded to within 24 hours
• Post-checkout WhatsApp sent 1 hour after departure
• Negative reviews responded with acknowledgement + offline resolution offer

Citations & NAP

• Canonical NAP identical across all platforms
• TripAdvisor listing with correct NAP (pulls into Google Knowledge Panel)
• Booking.com, Traveloka, Agoda listings with consistent NAP
• PHRI directory listing (if member)
• Apple Maps, Bing Places listings correct
• No duplicate GBP listings exist

Website Signals

• Local page with "hotel [kota]" / "penginapan [kota]" in title and H1
• LodgingBusiness or Hotel schema markup implemented
• Mobile page speed 90+
• Direct booking widget or CTA prominent on mobile
• NAP on contact page matches GBP exactly

Ongoing Activity

• Weekly GBP post: room feature, nearby attraction, or seasonal offer
• GBP insights reviewed monthly
• TripAdvisor reviews monitored and responded to
• NAP audit quarterly across all OTA and directory listings