Hotel & Guest House GBP Checklist
Use this checklist to audit your Google Business Profile. Print or save as PDF. Check off each item as complete.
GBP Profile Setup
- Profile claimed and verified by Google
- Primary category: Hotel or Guest House (not Lodging or Accommodation)
- Secondary categories: Resort, Boutique Hotel, Bed & Breakfast (as applicable)
- Business description at 750 characters — location, key amenities, differentiator
- All amenity attributes activated: WiFi, Parking, Pool, Gym, Restaurant, Breakfast, Airport Shuttle, Pet-friendly, Accessibility
- Check-in / Check-out times set
- Accurate opening hours / 24-hour front desk noted
- Website URL linked and live (direct booking link preferred)
- Q&A section answered proactively: breakfast, parking, pool, check-in time
Photos
- Every room type: 2–3 photos each (full layout, bed, bathroom)
- Pool, lobby, restaurant, lounge photos
- Exterior day and night shots
- View-from-room photos where notable
- Breakfast/food photos (if breakfast served)
- Professional photography session completed for all room types
Reviews
- 25+ Google reviews with 4.0+ average rating
- Most recent review within last 30 days
- All reviews responded to within 24 hours
- Post-checkout WhatsApp sent 1 hour after departure
- Negative reviews responded with acknowledgement + offline resolution offer
Citations & NAP
- Canonical NAP identical across all platforms
- TripAdvisor listing with correct NAP (pulls into Google Knowledge Panel)
- Booking.com, Traveloka, Agoda listings with consistent NAP
- PHRI directory listing (if member)
- Apple Maps, Bing Places listings correct
- No duplicate GBP listings exist
Website Signals
- Local page with "hotel [kota]" / "penginapan [kota]" in title and H1
- LodgingBusiness or Hotel schema markup implemented
- Mobile page speed 90+
- Direct booking widget or CTA prominent on mobile
- NAP on contact page matches GBP exactly
Ongoing Activity
- Weekly GBP post: room feature, nearby attraction, or seasonal offer
- GBP insights reviewed monthly
- TripAdvisor reviews monitored and responded to
- NAP audit quarterly across all OTA and directory listings
Eranya Digital — High-performance local SEO & websites · eranyadigital.com Free consultation available