Dental Clinic GBP Checklist

Use this checklist to audit your Google Business Profile. Print or save as PDF. Check off each item as complete.

GBP Profile Setup

• Profile claimed and verified by Google
• Primary category set to Dentist (not Medical Clinic, Health, or Business)
• Secondary categories added: Dental Clinic, Cosmetic Dentist, Orthodontist (only if offered)
• Business description written at 750 characters — primary keyword in first sentence
• All services listed individually with descriptions: Scaling, Whitening, Braces, Extraction, Root Canal, Implants
• Accurate opening hours including lunch break and public holidays
• Primary phone number is correct and answered
• Website URL linked and live
• WhatsApp / messaging enabled

Photos

• Cover photo high-resolution (1080×608px) — treatment room or reception
• Logo uploaded in square format
• 3+ treatment room photos (clean, well-lit, no clutter)
• Exterior and building signage photos uploaded
• Individual dentist and staff photos added
• Before/after photos uploaded (written patient consent obtained for each)
• At least 1 video uploaded (30-second clinic walkthrough or procedure with consent)

Reviews

• 10+ Google reviews with 4.0+ average rating
• Most recent review within the last 30 days
• All reviews have an owner response within 24 hours
• Review link shared with every patient post-appointment (WhatsApp or QR code)
• Review response mentions specific treatment by name (for keyword reinforcement)

Citations & NAP

• Canonical NAP defined and documented (exact name, address, phone format)
• GBP listing matches canonical NAP exactly
• Listed on: Halodoc, Alodokter, KlikDokter, SehatQ
• Listed on: Google Maps, Apple Maps, Bing Places, Facebook
• PDGI directory listing (if applicable)
• No duplicate GBP listings (checked via Google search)

Website Signals

• Website has a local page with "[city] dentist / dokter gigi [kota]" in title, H1, and body copy
• Dentist or MedicalBusiness schema markup implemented
• Mobile page speed score 90+ (test at pagespeed.web.dev)
• NAP on website contact page matches GBP exactly
• Google Map embedded on website linking to GBP listing

Ongoing Activity

• GBP post published in the last 7 days
• Q&A section answered proactively (common patient questions)
• GBP insights reviewed monthly (views, calls, direction requests)
• NAP audit scheduled quarterly