Car Detailing GBP Checklist

Use this checklist to audit your Google Business Profile. Print or save as PDF. Check off each item as complete.

GBP Profile Setup

• Profile claimed and verified by Google
• Primary category: Car Detailing Service (if detailing is primary) or Car Wash (if washing is primary)
• Secondary categories: Car Wash, Auto Detailing, Ceramic Coating Service (as applicable)
• Business description at 750 characters with primary service and location keywords
• All service tiers listed with price ranges: Basic, Standard, Premium Detail
• Specialty services listed: Ceramic Coating, Paint Correction, Interior Deep Clean, Headlight Restoration, Engine Bay
• Accurate opening hours
• Website URL linked and live
• Messaging enabled

Photos

• Cover photo: dramatic before/after or gleaming finished vehicle
• Logo uploaded in square format
• Before/after photos for every service type (paint, interior, headlights)
• Shop interior and equipment photos (cleanliness and professionalism signal)
• Staff/technician photos
• At least 1 video (time-lapse or process walkthrough)

Reviews

• 10+ Google reviews with 4.0+ average rating
• Most recent review within last 30 days
• All reviews responded to within 24 hours
• Review QR code printed and placed at key handover counter
• WhatsApp follow-up sent 24 hours post-detail with before/after photos + review link

Citations & NAP

• Canonical NAP identical across all platforms
• Listed on: Google Maps, Apple Maps, Bing Places, Facebook
• OLX auto section profile (if used)
• Tokopedia/Shopee store NAP matches GBP (if selling detailing products)
• No duplicate GBP listings exist

Website Signals

• Local page with "car detailing / poles mobil [kota]" in title and H1
• LocalBusiness or AutomotiveBusiness schema implemented
• Mobile page speed 90+
• NAP on contact page matches GBP exactly
• Before/after gallery prominent on website

Ongoing Activity

• Weekly GBP post: before/after job photo or tip post
• GBP insights reviewed monthly
• Before/after gallery growing with new jobs
• NAP audit quarterly