Beauty & Aesthetic Clinic GBP Checklist

Use this checklist to audit your Google Business Profile. Print or save as PDF. Check off each item as complete.

GBP Profile Setup

• Profile claimed and verified by Google
• Primary category correct: Medical Spa (for medical aesthetics) or Skin Care Clinic / Beauty Salon (for non-medical)
• Secondary categories added: Laser Hair Removal Service, Facial Spa, Medical Spa (as applicable)
• Business description at 750 characters — primary keyword in first sentence
• All treatments listed individually: Facial, Chemical Peel, Laser, Botox, Filler, Acne Treatment, Body Slimming
• Equipment brand names included in service descriptions (Ultherapy, Profhilo, etc.) where applicable
• Accurate opening hours, special hours for holidays
• Website URL linked and live
• WhatsApp / messaging enabled

Photos

• Cover photo high-resolution — clinic aesthetic shot with soft lighting
• Logo uploaded in square format
• 3+ clinic interior photos (clean, designed, professional lighting)
• Staff/doctor photos in clinical attire with credentials visible
• Before/after photos uploaded (written patient consent obtained for each)
• Equipment/device photos (credibility signal)
• At least 1 video uploaded

Reviews

• 10+ Google reviews with 4.0+ average rating
• Most recent review within last 30 days
• All reviews responded to within 24 hours
• Review request sent post-treatment (at end of session or next-day WhatsApp)
• Responses mention treatment names for keyword reinforcement

Citations & NAP

• Canonical NAP defined and used identically everywhere
• Listed on: Halodoc, Alodokter, SehatQ
• Listed on: Google Maps, Apple Maps, Bing Places, Facebook
• Sociolla listing (if selling retail beauty products)
• No duplicate GBP listings exist

Website Signals

• Local page with "klinik kecantikan [kota]" / "aesthetic clinic [city]" in title and H1
• MedicalBusiness or Medical Spa schema markup implemented
• Mobile page speed 90+ (pagespeed.web.dev)
• NAP on website contact page matches GBP exactly
• Google Map embedded linking to GBP listing

Ongoing Activity

• GBP post published in last 7 days (treatment highlight or tip)
• Q&A section answered (common treatment questions)
• GBP insights reviewed monthly
• NAP audit quarterly